Privacy Policy
Template: replace every item in [square brackets] before publishing, and remove this box. This template is not legal advice.
Last updated: [Date, e.g. 1 November 2026]
1. Who we are
Afirmax Motors is a trading name operated by Mateusz Franaszek, Sole Trader ("we", "us", "our"). We are the data controller for the personal data described in this policy.
Location: Hertfordshire, UK
Email: sales@afirmaxmotors.co.uk
Phone: 07563 828270
[ICO registration number, if registered: ZXXXXXXX]
2. What personal data we collect
When you use the contact form or the Sell Your Car form on this website, or contact us by email or phone, we may collect:
- your name, phone number and email address;
- vehicle details you give us, such as registration number, mileage, condition, description and photos;
- the content of your messages to us.
Our web hosting provider may automatically record technical information such as IP address, browser type and the pages requested, in server logs used for security and to keep the website running.
3. How we use your data and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Responding to your enquiry, including valuing or discussing the purchase of your vehicle | Taking steps at your request before entering into a contract, and our legitimate interests in responding to enquiries |
| Buying or selling a vehicle and keeping business records | Performance of a contract and compliance with legal obligations (for example tax and accounting records) |
| Website security and preventing spam or misuse | Our legitimate interests in keeping the website secure |
We do not use your data for marketing unless you have agreed to it, and we do not sell your data.
4. How the website forms work
When you submit a form, the information is sent to us by email. The website does not store form submissions in a database.
5. Who we share your data with
We only share your data where necessary, for example with:
- our website hosting and email providers, who process data on our behalf: [hosting / email provider name];
- our accountant or professional advisers;
- vehicle data, finance or auction services where needed to complete a vehicle transaction;
- authorities, where we are required to by law.
[If any provider stores data outside the UK, state where and what safeguards apply.]
6. How long we keep your data
We keep enquiries that do not lead to a sale or purchase for up to [12 months]. If you buy a vehicle from us or sell one to us, we keep transaction records for as long as required by law, typically [6 years] for tax and accounting purposes.
7. Your rights
Under UK data protection law you have the right to request access to your personal data, to ask for it to be corrected or deleted, to object to or restrict how we use it, and to data portability in some cases. To make a request, contact us at sales@afirmaxmotors.co.uk.
8. Complaints
If you have a concern about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.
9. Cookies
Please see our Cookie Policy.
10. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.